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Keywords Studios (KWS)

Keywords Studios (KWS) Capital Markets Day: London, February 2020

07 February 2020

Keywords Studios is becoming the ‘go to’ provider for external development services. This CMD gives an overview of the structural growth drivers of their markets and opportunities for each of the service lines, including case studies which illustrate the strength of offering across two of the newer service lines, Game Development and Marketing Services.

Opening video – 00:00

Andrew Day, CEO
Opening Remarks – 01:05


Service Line updates – 12.30

Art Services – 13:17
Game Development – 22.40
Audio & Localization – 29:09
Functionality QA & Localization QA – 38:21
Player Support – 44:50
Q&A – 56:32


Game Development case studies – 01:11:17

d3t, Porting games – 01:14:13
Sperasoft, Assassins Creed Origins Co-development – 01:22:22
Studio gobo, Synced Off Planet Co-development – 01:33:18
Electric Square, Full client development with Microsoft’s Turn 10 Studios – 01:39:17
Q&A – 01:48:09

Marketing Services case studies – 02:00:25

ICHI Worldwide – 02:00:39
firewithoutsmoke, How a trailer is made – 02:12:50
The Trailer Farm, Happy Together – 02:21:44
Q&A – 02:33:53


Jon Hauck, CFO, closing remarks – 02:40:26

Andrew Day, CEO, closing remarks – 02:52:43 Montreal Capital Markets Day can be seen here:


Keywords Studios Plc supplies localization and localization testing services. The Company’s segments include Localization Services, which relate to translation and cultural adaptation of in-game text and audio scripts across multiple game platforms and genres; Localization Testing, which involves in testing the linguistic correctness and cultural acceptability of computer games; Audio/Voiceover Services, which relate to the audio production process for computer games and includes script translation, actor selection and talent management through pre-production, recording and post-production; Functional Testing, which relates to quality assurance services provided to game producers to ensure games functions as required; Art Creation Services, which relate to the production of graphical art assets for inclusion in the video game, and Customer Support, which relates to the live operations support services, such as community management, player support and associated services.


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