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Parsley Box (MEAL)

Parsley Box (MEAL) IPO

19 March 2021

Kevin Dorren, CEO outlines Parsley Box’s business, which is to IPO on AIM on 31st March. Parsley Box is a UK, Direct to consumer ready meal provider who target the Baby Boomer+ demographic. The capital light business model and scalable platform has enabled a CAGR of 248% from FY18 to FY20. Going forward they are looking to capitalise on the structural shift in the Grocery market to online shopping, an increased prevalence of D2C, and the growing Baby Boomer+ demographic.

00:00 – Opening & disclaimer
00:14 – Introduction
01:08 – The product
02:05 – The market
02:33 – The direct to consumer model
03:15 – Investing for growth
03:49 – The investment case

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