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Sosandar (SOS)

Sosandar (SOS) Full Year 2024 Trading update - April 2024

16 April 2024

Sosandar Joint CEO’s Julie Lavington, Ali Hall and CFO Steve Dilks outline FY24 Highlights, followed by Q&A.

Julie Lavington, Co-CEO
00:16 – Introduction & Overview

Ali Hall, Co-CEO
01:58 – Strategic highlights

Steve Dilks, CFO
03:23 – Financial highlights

Julie Lavington, Co-CEO
05:10 – Outlook

05:41 – Q&A

Sosandar is one of the fastest growing women’s fashion brands in the UK targeting style conscious women who have graduated from lower quality, price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed and tested in-house.

Sosandar’s product range is diverse, providing its customers with an array of choice for all occasions across all women’s fashion categories. The company sells through and has a number of high value brand partnerships including with Next and Marks & Spencer.

Sosandar’s success has been built on an exceptional product range, seamless customer experience and impactful, lifestyle marketing, all of which is underpinned by combining innovation with data analysis. Our growth strategy is focused on continuing to grow brand awareness and expand our addressable market and routes to market, reaching customers wherever they wish to shop. This is achieved both through direct to consumer channels and through chosen third party partners.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at

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