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Sosandar (SOS)

Sosandar (SOS) H1 Trading and Strategy update - October 23

18 October 2023

Sosandar Joint CEOs, Ali Hall and Julie Lavington and CFO, Steve Dilks present a Trading and Strategic Update for the first half of 2024, outlining the company’s performance as well as their omnichannel strategy, launching its first bricks and mortar stores plus international launches in Australia and Canada.

Ali Hall & Julie Lavington, Joint CEOs
00:16 – Introduction
00:57 – Overview
03:46 – Launch of nationwide stores
04:20 – UK Clothing market
05:42 – Store locations & programme
07:03 – Benefits of Omnichannel strategy

Steve Dilks, CFO
07:58 – Womens fasion omnichannel case studies
08:54 – Investment strategy
12:16 – Revenue growth FY24 & FY25
12:52 – H1 FY24 key financials & KPI’s
13:58 – Strategic progress

Julie Lavington, Joint CEO
14:18 – Summary & Outlook

15:10 – Q&A

Sosandar is one of the fastest growing women’s fashion brands in the UK targeting style conscious women who have graduated from price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed in-house.

Sosandar’s product range is diverse, providing its customers with an array of choice for all occasions across all women’s fashion categories. The company sells through and has a number of brand partnerships including with Next, Marks & Spencer and J Sainsbury.

Sosandar’s strategy is to continue growing brand awareness and expand its routes to market, reaching customers wherever they wish to shop. This is achieved both through direct to consumer channels and through third party partners. Sosandar offers an exceptional product range, seamless customer experience and impactful, lifestyle marketing, all of which is underpinned by combining innovation with data analysis.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at

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