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Sosandar (SOS)

Sosandar (SOS) H123 Trading Update call – October 2022

18 October 2022

Sosandar’s Joint CEOs, Julie Lavington, Ali Hall and CFO, Steve Dilks outline the H123 highlights followed by questions.

00:18 Introduction and overview, Julie Lavington, Joint CEO
01:23 Strategy highlights, Ali hall, Joint CEO
02:56 Macroeconomic backdrop, Julie Lavington, Joint CEO
04:14 Financial overview, Steve Dilks, CFO
06:26 Outlook, Julie Lavington, Joint CEO
07:25 Questions

Sosandar is one of the fastest growing women’s fashion brands in the UK targeting style conscious women who have graduated from price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed in-house.

Sosandar’s product range is diverse, providing its customers with an array of choice for all occasions across all women’s fashion categories. The company sells through and has brand partnerships in place with Next, John Lewis, Marks & Spencer, The Very Group and N Brown.

Sosandar’s strategy is to continue growing brand awareness and expand its customer database, whilst also further driving its high levels of customer retention. This is achieved through its exceptional products, seamless customer experience and impactful, lifestyle marketing activities all of which is underpinned by combining innovation with data analysis.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at

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